The marketing team for Shell Holland decided that having a Fiat 500 do a loop de loop was the perfect way to promote V-power. I really don’t see the connection, but what I do see is a stunt that Travis Pastarana wishes he thought of first. The weirdest bit is how slow the car seems to be going, but whatever works right? Check out the Fiat 500 doing a loop de loop in the first 30 seconds, because unless you speak Dutch the other 2 minutes are totally useless.

(Source: Autoblog UK)

Have you built yours yet? As you all know the Fiat 500 will soon be available in the US. Currently you can pre-order your own, or just have some fun building one using their interactive system. Check it out, click the link below:

Fiat is going to be awarding 200 Chrysler dealerships, “Fiat Retail Outlets”.  These outlets will not be selling anything Chrysler related and will be strictly Fiat all the way up until 2012. That’s when they will start selling Alfa Romeo’s.  Fiat will be initially selling their Fiat 500 but will open up to other sedan and possibly mid size SUVs.  One thing is for sure, I would love to see one pop up by me to go see what they have to offer. Its not all to often you get to see a Fiat or Alfa Romeo in the States these days.

Source: Auto Blog

Fiat North America has made a special announcement at the Fiat-Lancia club meet in North Carolina.  Before the new Fiat 500 debuts there will be a special edition launched first.  This “Prima Edizione” as Fiat is calling it will be a limited edition with only 500 made.  Each car will be numbered and only a sport manual transmission will be offered. You can have any color you want as long as it’s red, white or gray.  Who got the first dibs?  Members of the Fiat-Lancia club at the meet did. They got first chance to put down deposits and choose colors that they would like to have.  Pretty cool move from Fiat North America.  Hope to see them out later this year.

Photo Gallery – Ruckus